Factors influencing franchisee’s intention to maintain participation in the franchise system in Ho Chi Minh city

The results of the confirmatory factor analysis show that the

reaffirmed scales all achieve the reliability scale, convergent validity

and discriminant validity.

In addition, the results of the structural equation modeling test

showed that the scale for the concepts in the research model was

theoretical and that the five hypotheses in the model were accepted.

As follows:

- Hypothesis H1 - Individual characteristics have the positive

effect on quality of Franchisor - Franchisee relationship, accepted

with p = 0.012. The results of this study are in line with Dant et al.

(2013) 's finding, namely choosing the right partner with appropriate

individual characteristics creates a better relationship.

- Hypothesis H2 - Individual characteristics have the positive

effect on the Franchisee’s intention to maintain participation in the

franchise system, accepted with p = 0.039. Chen (2011), McDonnell

et al. (2011), Morrison (1997) argue that when the franchisor selects

the right partner, the franchisee is more likely to its long-term

participation in the franchise system. And the results of this study

provide additional evidence to support the findings of the former

authors.

TÀI LIỆU LUẬN VĂN CÙNG DANH MỤC

TIN KHUYẾN MÃI

  • Thư viện tài liệu Phong Phú

    Hỗ trợ download nhiều Website

  • Nạp thẻ & Download nhanh

    Hỗ trợ nạp thẻ qua Momo & Zalo Pay

  • Nhận nhiều khuyến mãi

    Khi đăng ký & nạp thẻ ngay Hôm Nay

NẠP THẺ NGAY