Đề tài The role of advertising in society

Index

Introduction

Part I : General knowledge of advertising

1. Some typical concepts of advertising

2. Classifications of advertising

Part II : The role of advertising in society

1. Economic effects of advertising

a. On governments

b. On citizens

c. On businesses

2. Social effects

a. Good effects

b. Bad ones

Part III : The role of Vietnam’s advertising industry in the economy

1. Present situation and contributions of Vietnam’s advertising industry

2. The changing responses of Vietnamese towards advertising.

Conclusion

TÀI LIỆU LUẬN VĂN CÙNG DANH MỤC

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